Connie has always dreamed of having a career in fashion. Reinforced with her passion of second hand shopping and love of finding a good deal, she lunged at the opportunity to open a small women's consignment store on her second maternity leave when a space opened up at her family's hair salon. After many bumps along the way and the struggles of balancing motherhood and owning a small business, Eleven16 was finally born!

The name Eleven16 comes from the years her first 2 daughters were born, 2011 & 2016. The name represents the drive and determination she has for running the store - her family. Without her family, Eleven16 would not be possible. This includes her parents and sister who have gone above and beyond in supporting and encouraging the business and her amazing children who often accompany her to work. Connie has since had another daughter so the girl power is strong in this family!

She chose not to return to a very comfortable corporate oil & gas job and pursue her dream of running a small business so she was able to control the balance of her family and work life. This also means that the 2 often get mixed together (most of you who have shopped in store have probably met her 3 nuggets). 

Know that when you shop at Eleven16, you're supporting a mama of 3 to pursue her entrepreneurial dream of bringing affordable fashion to you!